Panerai - Ten Years Of Ideas (1997-2007)

Ten years ago, the then Vendôme Luxury Group (now Richemont SA), acquired the branch of Officine Panerai concerned with Watches, Compasses, Depth Gauges and Precision Optical Instruments.



In the 1930s, Officine Panerai was the official supplier of the sophisticated, the high precision devices to the Italian Navy. Amongst the multitude of ideas and instruments realized, a special range of watches was created specifically designed for use in extreme and highly risky conditions.



In 1993, these special and secret military watches have been made available to the general public in limited editions under the original brands Luminor and Mare Nostrum.



However, the true confirmation came exactly ten years ago with the international launch and success of the Officine Panerai brand.



Now, you've a golden chance in discovering the unique history of the brand at Pier 7, Central, Hong Kong
(from 30th Nov - 1st Dec 2007, 10 am - 6 pm)







http://www.panerai.com

4 comments:

Watch Reviews said...

Great write up on OP. Can't wait to see what is announced this year at Basel!

-JP

Whatever said...

Thanx for dropping me a line.

By the way, where are you coming from?

Cos, I want to put your blog address under my list of recommended website.

Cheers.

Watch Reviews said...

Thanks! I'm located in the U.S.

What do you think of the new Panerai additions shown @ SIHH this year? I think the 26 is the only piece I'll jump on.

Whatever said...

Love the look of this left-hander version

3 Disappointments…
Non-in-house movement
only 17 jewels
21,600 alternations/hour

Seems not that impressive

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