Strangely that nothing about the alliance was mentioned in the "History" sections of both Movado or Zenith websites. Movado and Zenith may regard the alliance as a "dark era" in both of their history.
MOVADO | ZENITH | |
---|---|---|
1865 | Founded in Le Locle by Georges Favre-Bulle as "Fabrique des Billodes" | |
1881 | Founded in La Chaux-de-Fonds by Achille Ditesheim, initially under the name "A.I. Ditesheim," shortly afterwards, when Ditesheim's brothers Leopold and Isidor joined the company, renamed to "L.A.I. Ditesheim" | |
1906 | After Leopold's twin brother Isaac has joined the company in the early 20th century, it is renamed to "Fabrique Movado, L.-A.-J. Ditesheim & frère" on October 11, 1906. "Movado" is the Esperanto word for "on the move" | |
1911 | The company becomes a stock company under the name "Fabrique des Montres Zenith" | |
1947 | The signature "Museum" dial was given birth by the artist Nathan George Horwitt | |
1969 | The "Mondia-Zenith-Movado" holding is founded. Zenith's classic El Primero movement, the first integrated automatic chronograph, was born in the same year | |
1971 | The American Zenith Radio Corporation, Chicago, IL, brought the "Zenith/Movado"; the identical name was a pure coincidence | |
1978 | "Zenith/Movado" was bought by Paul Castella's "Dixi" group and came under Swiss ownership again. Condition: The watches must not be sold in the USA | |
1983 | Movado was bought out by Gedalio Grinberg (Concord was being acquired by Gedalio since 1970). Movado's annual turnover was $ 4 million at this time. In 1987, it was $ 60 million! | |
1996 | Gedalio's corporation became officially known as the "Movado Group Inc." | |
1999 | Louis Vuitton Moët Hennessy (LVMH) acquired ZENITH Manufacture. Ebel was also acquired by the LVMH Group in the same year | |
2004 | Ebel was acquired by the Movado Group |
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