A New York-based institute had performed a survey which interviewed 500 consumers whom with the net worths of $15.1 million in average, and asked them to rank 20 pre-selected luxury jewelry brands based on 4 different criteria:
- superior quality
- uniqueness and exclusivity
- social status, and
- excellent customer service
Here were the Top 10.
1. Harry Winston => 8.14
2. Buccellati => 8.04
3. Van Cleef & Arpels => 8.04
4. Graff => 8.01
5. Tiffany & Co => 7.97
6. Piaget => 7.91
7. Cartier => 7.90
8. Chopard => 7.89
9. Bulgari => 7.87
10. Mikimoto => 7.69
Source:
http://www.vialuxe.com
http://www.luxuryinstitute.com
- superior quality
- uniqueness and exclusivity
- social status, and
- excellent customer service
Here were the Top 10.
1. Harry Winston => 8.14
2. Buccellati => 8.04
3. Van Cleef & Arpels => 8.04
4. Graff => 8.01
5. Tiffany & Co => 7.97
6. Piaget => 7.91
7. Cartier => 7.90
8. Chopard => 7.89
9. Bulgari => 7.87
10. Mikimoto => 7.69
Source:
http://www.vialuxe.com
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