Maurice Lacroix

In 1961, Zurich-based Desco von Schulthess AG acquired an assembly facility in Saignelégier, a town in the Canton of Jura, where it produced private label watches for the national and international market.

In 1975, the company introduced its first watch under the name of Maurice Lacroix, and launched its very first model in Austria. However, the name "Maurice Lacroix" does not refer to an actual person, and it was invented for marketing purposes.

They are one of the few Swiss watch brands that produces its own cases in their own workshops; eventually, up to 300 different parts are carefully hand-assembled by the watchmakers into the individually refined inner workings of a mechanical watch.

In spite of the company's rapid change and growth, one thing has always remained the same: their love of design, perfection, and fine materials.

In the fall of 2001, Maurice Lacroix S.A., previously a division of Desco von Schulthess AG, became an independent company.

In 2006 with the chronograph ML 106 calibre in the Masterpiece Le Chronographe, Maurice Lacroix has started to produce its own complex movement components, and the brand has finally taken its place in the exclusive club of Swiss manufacture brands.

The brand is represented in 3,700 selected specialist shops in more than 60 countries around the globe. Around 150,000 top-quality timepieces leave the Saignelégier facility each year.

Today, Maurice Lacroix is one of the most successful young Swiss watch brands, both nationally and internationally, and is represented in 45 countries all over the world. The company is one of the few independent Swiss watch manufacturers.

sources: dksh, maurice lacroix