TAG Heuer - Calibre



Ever since Techniques d'Avant Garde (TAG), manufacturers of high-tech items such as ceramic turbochargers for Formula One cars, acquired Heuer in 1985, it has relied on ETA for both its Quartz and mechanical movements, even though until about 2000 it was mainly a Quartz relationship.

In early 2000s (after LVMH's acquisition in 1999), TAG Heuer gave a very strong push to being back mechanics. From 2001 to the 2006/7 period, TAG Heuer had grown the mechanical part of the brand at a very fast rate and from a few thousand movements back in 2001 to around 200,000 mechanical movements by 2006/7, mostly from ETA.

By now, TAG Heuer has been transform from a mainly Quartz brand to a brand with both and having almost only mechanical movements for their Chronographs.

Today Swatch Group is still a very important supplier to TAG Heuer for mechanical movements. But it is no longer the only one nor the largest supplier. It is now as big as the second-largest supplier, Sellita (as Sellita started their SW-500 programme quite recently, they supply non-Chronographs movements to TAG Heuer mainly).

p.s. Worth to know (it is said) the so-called 100% in-house mechanical chronograph movement of TAG Calibre 1887 is a actually a re-work of Seiko 6s37 calibre under license => Responses from Babin Jean-Christophe, CEO of TAG Heuer.

data source: calibre11.com

Baume & Mercier II

Baume & Mercier was purchased in 1964 by jeweler and watch manufacturer Piaget.

The Piaget ownership contributed to the brand by adopting the Greek letter Phi and its associated Golden Ratio as symbols for Baume & Mercier. Piaget also provided technical expertise in the form of ultra-slim movements. Watches from this period are often found with Piaget movements. Also under the Piaget leadership, in 1973 Baume & Mercier introduced the Riviera, with its unique dodecahedral case. In production for more than 30 years this style has been integral to the brand’s success.

When Cartier launched their takeover of Piaget in 1988, control of Baume & Mercier came with it. Shortly thereafter, in 1993 all three brands were enveloped within the Vendôme Group, which was bought out by the Richemont group in 1998.

Shortly after being acquired by the Vendôme group, Baume & Mercier introduced their Hampton line. The commercial success of the Hampton was rapidly followed by the Hampton Milleis, Hampton Spirit and Hampton City.

data source: baume-et-mercier.com
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